Tell your brand story in a way that no other marketing materials can — with booklets. More than just a catalog of products and services, booklets serve as a vehicle for establishing customer confidence in your brand. Through wholesale booklet printing, brands can increase awareness by featuring their products or services. With booklets, brands can highlight what they do best without any restriction on the number of pages. Booklets are easy to distribute. These highly targeted marketing tools can be handed out to potential customers during events or sent in the mail. They also tend to have a longer shelf life as customers usually keep them for reference. This helps keep your brand top of mind.
What’s the Difference Between a Booklet and a Brochure?
This is one of the most common questions that people ask when choosing marketing materials. Although booklets and brochures look different, they are nearly identical in purpose. Do you need to feature an exhaustive list of products with descriptions? Booklets are your best bet. Do you want to focus on one aspect of your business? You can count on brochures for that. Physically, there are obvious differences. Booklets contain multiple pages that are bound together, while brochures consist of only one folded page. This simple guide shows the distinctions and similarities between the two products:
|
Booklets
|
Brochures |
| Multiple pages |
Single page |
| Bound (saddle-stitched, perfect, or wire-o) |
Folded |
| With a cover page |
No cover page |
| Quantities from 250 pcs. |
Quantities from 25 pcs. |
| Custom pages up to 12” x 12” |
Custom pages up to 27.75” x 16” |
| Can be bundled |
Can be bundled |
| Full-color printing |
Full-color printing |
| Matte or gloss |
Matte or gloss |
| Order in paper and cardstock |
Order in paper and cardstock |
| Available in various paper weights |
Available in various paper weights |
The rules are not set in stone. What you should use for your marketing depends on your goal and budget.
Wondering how you can use booklets for your business? Here are some ideas:
- Storybooks
- How-to guides
- Product catalogs
- Recipe collection
- Case studies
- Event programs
How to Create Effective Booklets?
Booklets are the type of marketing collateral that create their own referral system. Customers often share them with others, giving your brand extra exposure. This offsets the cost of printing booklets. But not all booklets pass the first impression test. A booklet needs to have an eye-catching design and a persuasive message. Here are some ways that you can turn booklets into effective marketing tools for your business:
- Identify your audience. Knowing your audience will help you refine your message to bring conversion. Your target audience will also determine how you will distribute your booklets (in person or through mail).
- Plan your visuals. Adding lifestyle shots or images of your products can entice customers to read more and buy from your brand. The placement of images can be in a landscape or portrait orientation. Take these into consideration when planning the layout of your visuals.
- Select your materials. Booklets have two parts: the cover page and the inside pages. Cover pages are usually made of thick and glossy cardstock. This protects the contents from dirt and wrinkling. For the inside pages, you can choose either paper stock or cardstock.
Arranging and Binding the Pages of Your Booklets
Organizing the pages of your booklets can be done by following the reader's spread. This process follows the ascending order and shows how the pages will appear to the reader.
Binding comes as the last step to creating booklets. There are three ways to hold the pages of your booklets together:
| Different Booklet Binding |
| Saddle-Stiched |
Wire-O |
Perfect |
 |
 |
 |
| The pages are stapled on one side, allowing the booklets to be opened flat. |
This method uses C-shaped wires that are crimped to form a circle, so the pages can be folded all the way back. |
The pages are glued together. This method is best for booklets with more than 64 pages. |
